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"Cracking Investors for Your Startup Fund": Sesi Mentoring COO Ayoconnect di HIMFEST Binus

"Cracking Investors for Your Startup Fund": Sesi Mentoring COO Ayoconnect di HIMFEST Binus

October 10, 2021

HIMFEST is an online conference organized by the Management Student Association (HIMME) of Binus University. This annual event, which has been held for the fifth time, also invited Maliekah Harjani, Investment Associate of AC Ventures, and Martyn Terpilowski, Founder of Bhumi Varta Technology.

During this occasion, Chiragh shared his insight with over 500 webinar participants about how and what strategy to take to attract investment from investors.

"Most small businesses or startup begin with financing from personal savings, bank loans, and loans from friends or family. However, the funding that comes from investors or venture capital gives the business wings to grow and become more advanced,” explained Chiragh.

Chiragh also mentioned numerous things that should be prepared before approaching investors, such as a good business model, market size study results, a list of competitors in the same industry, how much funds will be required, and a solid core team.

Chiragh also gave tips that were based on his personal experience as both a founder and an angel investor. Firstly, getting a recommendation from strategic advisors or other company founders will help streamline the fundraising process. Furthermore, business founders should also aim to get featured in the news and send regular newsletters to investors to provide regular information on the company's progress and achievements. Finally, joining several accelerator and incubator programs like Surge, Y Combinator, or Telkom Indigo will also make the fundraising process easier.

Learn More About The Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup For Your Entrepreneur

For your entrepreneur to understand more about how to get more insight about investor funding, highly recommended to read Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup by Judy Robinet.

Readers of Crack the Funding Code will learn how to raise funds, craft pitches that entice investors, and then establish fair, moral deals that will lead to fresh outside sources of funding as well as priceless professional guidance. It will provide readers with a wider view on how funding operates, how investors think, and what they need to know to back up what they say. Every entrepreneur who reads this book will receive easy-to-use deal checklists, a step-by-step procedure for creating pitches that sell their ideas or businesses, and a roadmap for finding the finest financing sources and top business mentors for their specific industry and/or location. You can find these book online

Learn More About Ayoconnect

Ayoconnect is Indonesia's largest API platform. It enables developers to choose from a wide range of financial white-label products on Ayoconnect’s API platform and quickly launch them to their users. We embrace diversity with open hands to create an empowering, inclusive, and nurturing work environment.

Ever since founded in 2016, Ayoconnect’s API stack has seen rapid adoption. It is trusted by more than 1,000 Indonesian companies, including leading banks, retailers, e-commerce, fintech, and e-wallets such as Bank Mandiri, DANA, Indomaret, and Bukalapak. Ayoconnect’s APIs process more than 300 million API hits annually.

Eager to be part of our global remote company? Head over to our career page at to discover available positions!